Goodyear's role as a major player in the shoe industry is as long as its better known role as America's most trusted tire company. Charles Goodyear vulcanized rubber for the first time while making shoes for his daughter in his kitchen. That was over 100 years ago. Today Goodyear is a recognized world leader in rubber technology and innovation. They lead the way in proven performance rubber products. Goodyear products have been leaders in the transportion, space, aircraft as well as the lesser known industrial products that are directly related to its expertise in shoe products. Originally made in Goodyear's own manufacturing facilities, shoe products are now licensed to specialists in footwear technology who understand the demanding needs of specific footwear market segments.

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PERFORMANCE means getting the best possible results from your shoe products. Whether it is long wear, traction or some other special quality.

OUTDOOR performance products benefit from the huge investment made in tread design and compounds tailored for outdoor markets.

In the last few years industry has concentrated on footwear for accident prevention in both industrial and commercial buildings. We offer a complete line of proven SLIP RESISTANT polymers plus the experience to offer tread patterns that give you an edge over the competition. (Ask about our ultra grip formulations.)

Proven Goodyear TECHNOLOGY meets performance footwear.

• Add traction to your sales and marketing
• If it's Goodyear equipped, then its performance driven. That's true for shoes as well as cars and trucks.
• Add power to your brand by joining with the Goodyear brand showing your customers you believe in the highest technology and quality.
• Have the benefit of major international advertising done by The Goodyear Tire and Rubber Company identifying the Goodyear brand througout the world as a technology leader.